MAINSTREAM TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as traditional television formats, relying on regularly timed shows via click here cable. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, major competitors, and Apple TV+ serving as leading platforms. As media consumption habits shift, rivalry between conventional TV network